I previously talked about Device Explosion, where I highlighted the need to allow employees to point personalize their experiences just as we are trying to do for our customers. Friend Mark Tamis commented on the post:
“Getting a new iPad from work is just as exciting as getting a good PC ‘back-in-the-day’. Now it make you more mobile, but these are still only access devices – the question is now what are they accessing and what is presented which helps the employee’s job-to-be-done. The ‘back-end’ is still more important than the ‘shiny new object’ device”
My answer to Mark is an answer he has probably heard me give a hundred times in the past few years: “Yes, but…” Here is my reasoning, there are secondary benefits to the device being owned by the employee. The benefits are that if it is a work device, then IT can control it, for one. Additionally, when I look at the device I think ‘ah, that is work’ and I turn it off. If the device is mine, then I might take it with me on the weekend, or late into the evening. Wait, who gets the benefit here? Maybe some expectation setting is in order.
Where is Work, Who is Personal?
The Mirror Image of bringing my device to work is that I never really leave the office, is this a good experience or bad. The other growing trend is that if I work at home, I really never leave the office. It is not even something the office is asking me to do either. If I use my device at work, there are bound to be work related items on the device, or in my personal cloud (Box, DropBox). Where is the work life balance? For me, I have a decent balance (not optimal, to be fair, but I am working on it), because I enjoy what I do, thus it does not feel like work (except meetings, they feel like work).
If work wants me to be more social at the office, does that mean I need to be less social at home? Yes, my tongue is squarely in my cheek with that comment, but it is something we need to consider. My peers are used to me send notes or publishing content at off hours, because when the mood strikes, I write – On my device. I do have a bit of a rebellious streak, I admit it. My first reaction to being told to do something is not a cheery as it probably should be in most cases.
Fast Company posted an interesting article, regarding work life balance and “keeping the lines of communication open” an interesting phrase to use.
“Decide what you really expect in terms of response and connection. Part of the problem is that leaders are so busy using technology to manage their own work/life balance that they haven’t thought about what they actually expect from their team. The leader who emailed from the bus at 5:00 a.m. told everyone that if he really needed them he’d call their mobile phones. If an email was priority, he’d identify it. Otherwise feel free to respond whenever they can.”
Just because you write an email at 5am, do you want to be expected to respond to an email at 5am? Does your team know your expectations? (As mentioned in the FC article) You might be comfortable with your own work life balance, but is this true for your direct reports or others in the organization? These topics might not immediately seem tightly coupled, but they are. The work life balance, what is work and what is personal is becoming grey at best. As organizations of all sizes work to ‘get more social’ this is going to increasingly be a bigger and bigger concern.
Take the time to turn off, unwind, put the device away – #justsayin
This post was written as part of the IBM for Midsize Business program, which provides midsize businesses with the tools, expertise and solutions they need to become engines of a smarter planet.
In my first Mirror Images post, I referred to Social CRM as a “A complex overlay” on top of customer service, customer relationships and the supporting strategy, technology and processes. If we can accept this, that Social CRM is an overlay, then we should be able to agree that it does mirror Social business (or Enterprise 2.0), as Social Business is also an overlay on top of many standard business practices and concepts. Diving deeper to a more definitive concept; is employee experience the mirror of customer experience? Unfortunately, most people who talk/write on the topic of ‘experience’ focus on the customer aspect and neglect the employee experience; the literature therefore is not as extensive. In this area, topics typically include empowerment, engagement, and satisfaction. There is very little that directly talks to employee experience, after all it is just a job, right – no, wrong. Moving forward, this is going to have to change.
Your own Marketing team is working very hard to enhance the customer experience, hoping to take advantage of what mobile and tablet devices have to offer (Cool UI) to build stronger relationships with people (customers and prospective customers). But, let’s not forget that before you drove into work this morning, you were a consumer, using these devices and you were the target of these efforts, by some other company. The number of connected TV sales is expected to double in 2012, these same people are highly likely to have an Xbox, an iPod, Kindle, KindleFire or some other next generation device. Now, you are sitting in front of screen, your team is sitting in front of an even bigger screen, maybe with a headset connected and they are using circa 1990’s technology to help your customers. What gives?
Think about it, all of this effort which is customer facing and your internal teams are frankly having a lousy experience. Can we gamify work a bit, to make it more fun? Or is that pandering to misaligned expectations of a certain employee type or demographic? As a did in my previous post, I turned to friend for some help and insight. I asked the question to Mark Tamis and we had a bit of an electronic conversation or Socratic debate. My going in position is the better employee experience will lead to a better customer experience, as this is the logical answer. But, as Mark points out, it is not that simple.
Does better user (employee) experience lead to better customer experience?
MT: First of all, I believe the question leads to trying to compare apples to pears.
ML: That is better than apples to oranges, no?
MT: French expression badly translated
MT: The customer has gone through a journey and his experience has been shaped by interactions at every touch point (dealing with your company, in-store experience, exchanging with friends, family and peers and so on), whereas the employee experience is shaped the interactions with colleagues, suppliers, systems and – only at very precise touch points – clients. So although the customer and the employee are intimately linked, they are not on the same journey.
ML: Valid point, but at that critical point where the journeys intersect will define many things and likely be more impactful to the customer. We have both been known to say that the experience perceived is more important than the intended design. Like most of life we spend most of the time learning and preparing for those moments where we have to act. While not on the same journey, the journey’s are linked and aligned.
MT: By the very nature of company-customer relations, the employee journey is sub altered to the customer journey which leads to the chicken and the egg problem of when a negative customer experience is taken out on an employee who is not able to or not empowered to do anything about it, which in turn leads to a negative employee experience that negatively influences the way the employee deals with the following customer et cetera.
ML: Very interesting, and I agree that the employee experience impacted by the customer experience and journey. I will suggest that the employee would only partially hold his own organization accountable for the treatment by the customer, unless it is a trend, and they are not empowered to do anything about it. While valid, employees should be able move beyond this type of reaction.
MT: Partially, but up to which point? Either stop trying to fight it and become demotivated, go on a crusade and risk being shot down, or simply…leave.
MT: Breaking this vicious circle consists of first by understanding the customer’s journey and coordinating efforts to improve it and second by providing the employees with the infrastructure (data, insight, tools and processes) and conditions (work conditions, a company culture that facilitates collaboration) to do so. Ultimately it comes down to reducing frictions (for the customer and for employees) to help the customer in his job to be done and reach the desired outcomes.
ML: Who is responsible and accountable for removing the fractions? It must be on the employee side, management etcetera, driving for a positive employee experience.
Mark, great stuff and I do appreciate your time and thoughts. I believe we are mostly aligned, though I will admit it is bigger and more complex than I had originally thought. The two journeys are different but it is those all important intersections where things happen. The key question is what will the state of mind (on each side) be at those points? Business units and IT departments will need to invest more in the design of services, for the internal customer. The expectations by everyone; not just the younger or Millenial crowd, are higher, and need to align with customer expectations. In order for a true person to person relationship to be established, experience must be aligned on both sides of the firewall. This is clearly not all about technology (yes, I do work for a technology vendor) but at the same time, technology is a huge part of the equation, there is no getting past that point. For contact center agents, their experience is critically important, and I believe there is a connection to customer experience – a big one.
- There is a Big Difference Between Can’t and Won’t
- Stop Thinking in Two Dimensions
- No Beginning, No Middle and No End
- Rethinking the Customer Journey
- The Simplest Thing I Ever Had to Write
- Context Integration, the Future of System to System Interactions
- The Evolution of Customer Community
- The Fine Line Between Personalization and Creepy
- Experience Innovation
- Maybe We are Using the Wrong Words to Describe Collaboration
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